Die-Cut & Kiss-Cut Stickers: Custom Shape Labels That Break the Rectangle Mold

Rectangular labels are safe. Custom-shaped labels are memorable. Die-cut and kiss-cut stickers let your brand break free from standard geometries — your logo becomes the label shape, your product silhouette becomes the sticker contour. At PureWin Packaging, precision die-cutting is one of our most requested services, and for good reason: shaped stickers get noticed, kept, and shared.

Die-Cut vs. Kiss-Cut: What is the Difference?

Die-Cut: The blade cuts through both the sticker material and the backing paper. Each sticker is a completely separate piece — ideal for individual handouts, product inserts, and premium packaging where each sticker is a standalone item. Die-cut stickers feel like a finished product, not a sheet of labels.

Kiss-Cut: The blade cuts through the sticker layer only, leaving the backing paper intact. Multiple stickers sit on one shared sheet — perfect for sticker packs, promotional sheets, and retail-ready products where customers peel off one at a time. The 'kiss' refers to the light touch of the blade that barely kisses the backing.

Which one should you choose? Die-cut for individual stickers given as gifts or included in product boxes. Kiss-cut for sheets of stickers sold as retail products or included in subscription boxes.

Popular Applications

Logo Outline Stickers: Your brand logo cut to its exact contour — no background, no rectangle. Professional, clean, and instantly recognizable on laptops, water bottles, phone cases, and product packaging.

Clear Decals: Transparent PET or BOPP material with die-cut edges creates a seamless 'printed on glass' look. Ideal for windows, automotive applications, and premium product decoration.

Sticker Sheets: Multiple kiss-cut stickers arranged on one backing sheet — think sticker books, promotional packs, and retail sticker collections.

Material Choices

Waterproof vinyl for outdoor durability — rated for 3-5 years of exterior exposure. Clear PET/BOPP for transparent decals. Matte paper for a natural, writable surface. Holographic vinyl for eye-catching effects.

MOQ just 10,000 pieces. Any shape, any size, any material. Free digital proof before production. Price range .001-.10 per piece.

Need custom die-cut stickers? Send us your design for a quote within 24 hours.